tomtoronto.ca

Last week I attended Third Tuesday and the Mesh Conference, and both were excellent.

Here are 10 great ideas on social media measurement and monitoring from Third Tuesday:

1. Ideas can move through social media, leaving a trail of digital breadcrumbs behind.
2. Transparency is a necessity.
3. Through monitoring and listening, treat social media like a customer service line,  engage customers when they are discussing your Organization/Brand.
4. Customer to customer conversations are more important than influencer to customer conversations or business to customer conversations.
5. Listen to types and tonality of conversations and change your behaviour accordingly. Indentify what people dislike and what are your mistakes, then stop doing those things.
6. Your Brand is the sum of conversations.
7. Sometimes it takes a “pain” event to bring companies to social media measurement/engagement, rather than an “opportunity.”
8. Listen at the point of need to generate sales leads. If conversations are about a need that your service provides, it’s a great opportunity to engage with that person.
9. Use the same measurement scale from the very beginning, benchmark over time.
10. Listen to not only conversations about your Organization, but also your competitors.

All of these ideas were from K.D. Paine and Marcel Lebrun. I knew K.D. Paine would be brilliant, but I was most impressed by Lebrun. Marcel Lebrun is CEO of Radian 6, and before Third Tuesday and Mesh I knew very little about him. He definitely knows his stuff when it comes to measurement and monitoring. If you have the chance to hear him speak on the topic, I definitely recommend it.

So there’s a quick look at some great ideas from Third Tuesday. I plan on writing about many of them in the future, in greater detail with my own thoughts on these ideas, plus some more great ideas from Mesh. Stay tuned and thanks for reading!