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	<title>tomtoronto.ca &#187; Links</title>
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	<link>http://tomtoronto.ca</link>
	<description>Tom "Toronto" Reidt on Public Relations and other rambling.</description>
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		<title>Hot Links for Students of PR</title>
		<link>http://tomtoronto.ca/hot-links-for-students-of-pr/</link>
		<comments>http://tomtoronto.ca/hot-links-for-students-of-pr/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 02:03:04 +0000</pubDate>
		<dc:creator>TomToronto</dc:creator>
				<category><![CDATA[Links]]></category>

		<guid isPermaLink="false">http://tomtoronto.ca/?p=21</guid>
		<description><![CDATA[I admit it; I have been a negligent blogger for the past couple of weeks. There are a lot of things on the go right now, not the least of which included an assignment for one of my PR classes. My first PR assignment ever, so I hope I start out strong! Speaking of PR [...]]]></description>
			<content:encoded><![CDATA[<p>I admit it; I have been a negligent blogger for the past couple of weeks. There are a lot of things on the go right now, not the least of which included an assignment for one of my PR classes. My first PR assignment ever, so I hope I start out strong! Speaking of PR classes, there&#8217;s a few nice links for students out there today, that I missed in my web-absentia.</p>
<p>If you are currently a student, or have been recently, I encourage you to take part in the discussion on Bob LeDrew&#8217;s blog <a href="http://flacklife.blogspot.com/2008/01/students-in-public-relations.html" target="_blank">Flacklife</a>. He&#8217;s currently wondering about the presence (or absence) of Web 2.0 in the PR classroom. Is it being taught, used, discussed?</p>
<p>One instructor who is teaching Web 2.0 is <a href="http://classact.prblogs.org/2008/01/28/new-pr-voices-in-blogdom/" target="_blank">Gary Schlee</a>, who has his students on del.icio.us and blogging. <a href="http://www.propr.ca/index.php/2008/advice-to-the-class-of-08-blogging-is-an-essential-for-new-pr-practitioners/" target="_blank">Joe Thornley</a> has taken notice and suggests blogging is a must for any new PR student. Good news for me, since I don&#8217;t think many of my fellow students are blogging!</p>
<p>As always, great post from Chris Clarke over on <a href="http://studentpr.com/blog/2008/01/28/getting-hired-in-pr/" target="_blank">Student PR</a>. He also mentions the online aspect of getting hired, along with networking and internship.</p>
<p>So the morale of the story is if you want to get in PR start trying out the new(er) web ideas. But if you&#8217;re reading this, you&#8217;re probably already well on your way!</p>
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		<title>Link Love Fridays &#8211; Episode #4</title>
		<link>http://tomtoronto.ca/link-love-fridays-episode-4/</link>
		<comments>http://tomtoronto.ca/link-love-fridays-episode-4/#comments</comments>
		<pubDate>Fri, 18 Jan 2008 21:25:25 +0000</pubDate>
		<dc:creator>TomToronto</dc:creator>
				<category><![CDATA[Links]]></category>

		<guid isPermaLink="false">http://tomtoronto.ca/?p=20</guid>
		<description><![CDATA[Check back every Friday for my favourite links from the world of Public Relations. This week just flew by! I didn&#8217;t even make a proper blog post, I&#8217;ll have to be sure to make time next week. In the meantime, here are some good links. If you haven&#8217;t read the cluetrain manifesto, I definitely recommend [...]]]></description>
			<content:encoded><![CDATA[<p><em>Check back every Friday for my favourite links from the world of Public Relations.</em></p>
<p>This week just flew by! I didn&#8217;t even make a proper blog post, I&#8217;ll have to be sure to make time next week. In the meantime, here are some good links.</p>
<p>If you haven&#8217;t read the cluetrain manifesto, I definitely recommend it. I read it a while ago while in undergrad, thanks to a <a href="http://www.alienated.net/dwh/" target="_blank">Prof who is really on the ball</a>. He used to teach at York U, from the looks of his blog he&#8217;s now at Wilfrid Laurier, which is a shame for York. Anyway, you should read Cluetrain and draw your own conclusions. Now the 95 theses are available in a convenient slideshow format. Check them out:</p>
<p>[slideshare id=7027&amp;doc=cluetrain-28722&amp;w=425]</p>
<p>If you like it so far, check out the book in its entirety <a href="http://www.cluetrain.com/book/index.html" target="_blank">here</a>. Thanks to Michael Seaton from the <a href="http://www.theclientsideblog.com/" target="_blank">Client Side Blog </a>for posting the slideshow earlier.</p>
<p>If anybody follows this blog they know I love links to resources, and three great blogs delivered this week.</p>
<p>Chris Clarke is back with <a href="http://studentpr.com/blog/" target="_blank">Student PR</a> and he&#8217;s returned with a <a href="http://studentpr.com/blog/2008/01/15/list-of-toronto-public-relations-firms/" target="_blank">list of PR firms in Toronto</a>, which is handy for those of us looking for a PR job. It&#8217;s great to see this blog active again!</p>
<p>Dave Fleet has compiled a solid list of <a href="http://fleetstreetpr.com/2008/01/41-top-social-media-tips-and-tools.html" target="_blank">Social Media Tips and Tools </a>over on <a href="http://fleetstreetpr.com" target="_blank">Fleet Street PR</a>. Get your bookmarking finger ready before clicking over, you&#8217;ll want to save that one.</p>
<p>Finally, <a href="http://www.propr.ca" target="_blank">Joe Thornley</a> has just announced the <a href="http://ccprf.ca/2008/01/15/profiles-of-canadas-public-relations-firms/" target="_blank">beginning of a new series</a> on the <a href="http://ccprf.ca/" target="_blank">Canadian Council of PR firms blog</a>.  The series will feature biweekly video interviews with leaders from Canada&#8217;s finest PR firms. It sounds like an excellent series, I&#8217;m looking forward to the first post. It&#8217;s also really nice to see a video format, it&#8217;s a good diversion from the endless RSS subscriptions and readers.</p>
<p>So there you have it! Lots of great posts this week, I hope you enjoy them. As always, feel free to leave some of your own choice links in the comments. Have a great weekend!</p>
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		<title>Link Love Fridays &#8211; Episode #3</title>
		<link>http://tomtoronto.ca/link-love-fridays-episode-3/</link>
		<comments>http://tomtoronto.ca/link-love-fridays-episode-3/#comments</comments>
		<pubDate>Fri, 11 Jan 2008 21:10:54 +0000</pubDate>
		<dc:creator>TomToronto</dc:creator>
				<category><![CDATA[Links]]></category>

		<guid isPermaLink="false">http://tomtoronto.ca/?p=19</guid>
		<description><![CDATA[Check back every Friday for my favourite links from the world of Public Relations. This week has been a busy one for me. I&#8217;m in the full swing of the busy season at work, which means working to 9 pm until the end of June, and I&#8217;ve just started PR 201 and 202 at Ryerson. [...]]]></description>
			<content:encoded><![CDATA[<p><em>Check back every Friday for my favourite links from the world of Public Relations.</em></p>
<p>This week has been a busy one for me. I&#8217;m in the full swing of the busy season at work, which means working to 9 pm until the end of June, and I&#8217;ve just started PR 201 and 202 at Ryerson. The courses and instructors are great, I&#8217;m really looking forward to next week&#8217;s classes. As a side effect, I&#8217;ve been reading textbooks instead of digging deep on PR blogs, so this week&#8217;s Link Love Friday is going to be brief.</p>
<p>There&#8217;s an excellent post from Todd Defren over on <a href="http://www.pr-squared.com/index.html" target="_blank">PR Squared</a>, entitled &#8220;<a href="http://www.pr-squared.com/2008/01/what_i_wish_my_new_employee_kn.html" target="_blank">What I Wish My New Employee Knew</a>.&#8221; It&#8217;s a good read for anyone, like myself, that is looking to get into PR or is just starting out.</p>
<p>It gets better! At the bottom of the post there are a handful of links that are all helpful pointers for the PR proselyte, all the way up to the PR pros. I particularly recommend <a href="http://reichcomm.typepad.com/my_weblog/2007/10/5-ways-not-to-g.html" target="_blank">5 ways not to get an entry-level job in PR</a> and <a href="http://www.propr.ca/index.php/2007/student-prs-chris-clarke-on-getting-a-job-in-public-relations/" target="_blank">Reasons a Student Should Get Involved in Social Media</a> from <a href="http://www.studentpr.com/blog/" target="_blank">Chris Clarke</a> and <a href="http://www.propr.ca/" target="_blank">Joe Thornley</a>. I may be a little bit bias towards the content on those posts, but it&#8217;s still good advice.</p>
<p>These posts all connect to the <a href="http://teachingpr.blogspot.com/" target="_blank">Teaching PR</a> blog, which I&#8217;ve only just discovered, and is an excellent resource.</p>
<p>Feel free to post your own favourite links from the week in the comments below. Enjoy the links, and have a great weekend!</p>
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		<title>Link Love Fridays &#8211; Episode #2</title>
		<link>http://tomtoronto.ca/link-love-fridays-episode-2/</link>
		<comments>http://tomtoronto.ca/link-love-fridays-episode-2/#comments</comments>
		<pubDate>Fri, 04 Jan 2008 21:01:29 +0000</pubDate>
		<dc:creator>TomToronto</dc:creator>
				<category><![CDATA[Links]]></category>

		<guid isPermaLink="false">http://tomtoronto.ca/?p=17</guid>
		<description><![CDATA[Check back every Friday for my favourite links from the world of Public Relations. It&#8217;s 2008 and we&#8217;re back with Link Love Fridays! Spreading the love to my favourite PR posts for the week. If you missed these then I definitely recommend checking them out. The first link comes to us from Sean Moffitt of [...]]]></description>
			<content:encoded><![CDATA[<p><em>Check back every Friday for my favourite links from the world of Public Relations.</em></p>
<p>It&#8217;s 2008 and we&#8217;re back with Link Love Fridays! Spreading the love to my favourite PR posts for the week. If you missed these then I definitely recommend checking them out.</p>
<p>The first link comes to us from Sean Moffitt of <a href="http://buzzcanuck.typepad.com/agentwildfire/" target="_blank">Buzz Canuck</a>. He&#8217;s just started a series that will list a word-of-mouth blog for every day of the year. On Wednesday he dropped <a href="http://buzzcanuck.typepad.com/agentwildfire/2008/01/366-days-of-wor.html" target="_blank">January&#8217;s edition</a>, and it is a monster. 31 great blogs, and let&#8217;s just say my reader is going to need a new folder. Many of them I already follow (the Canadian blogs especially,) but there are numerous that I&#8217;m new to, thanks Sean!</p>
<p>PR measurement is a area that I find very interesting, and I still have a lot learn about the field. If you&#8217;re in a similar frame of mind, I recommend <a href="http://overtonecomm.blogspot.com/2008/01/do-your-communication-programs-measure.html" target="_blank">this post</a> by Kami Huyse of <a href="http://overtonecomm.blogspot.com/" target="_blank">Communication Overtones</a>. There&#8217;s a lot of great info with links to books, articles, PR measurement services, online tools and even an interview with measurement guru <a href="http://kdpaine.blogs.com/kdpaines_pr_m/" target="_blank">Katie Paine</a>. There is a wealth of information here, it&#8217;s a post definitely worth bookmarking.</p>
<p>Lastly, the ultimate in desk decorations has arrived. Seth Godin now has an <a href="http://sethgodin.typepad.com/seths_blog/2007/12/hey-kids-its-fi.html" target="_blank">action figure</a>. If only this had come out before Christmas!</p>
<p>That wraps it up for this week, thanks for reading! Have you got a great link you&#8217;d like to share? Post it in the comments!</p>
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		<title>Link Love Fridays &#8211; Episode #1</title>
		<link>http://tomtoronto.ca/link-love-fridays-episode-1/</link>
		<comments>http://tomtoronto.ca/link-love-fridays-episode-1/#comments</comments>
		<pubDate>Fri, 07 Dec 2007 16:54:10 +0000</pubDate>
		<dc:creator>TomToronto</dc:creator>
				<category><![CDATA[Links]]></category>

		<guid isPermaLink="false">http://tomtoronto.ca/?p=11</guid>
		<description><![CDATA[I haven&#8217;t had a chance to get a decent post up in the past few days, and I&#8217;m having a hard time coming up with topics this morning. I figured this would be a great time to start a new weekly segment, to get the ball rolling. As a result, welcome to the inaugural edition [...]]]></description>
			<content:encoded><![CDATA[<p>I haven&#8217;t had a chance to get a decent post up in the past few days, and I&#8217;m having a hard time coming up with topics this morning. I figured this would be a great time to start a new weekly segment, to get the ball rolling. As a result, welcome to the inaugural edition of LINK LOVE FRIDAYS! Showcasing my favourite blog posts in the PR world for the week. On with the show!</p>
<p>Our first post comes from <a href="http://bloggingmebloggingyou.wordpress.com/" target="_blank">Ed Lee</a>, author of <a href="http://bloggingmebloggingyou.wordpress.com/" target="_blank">Blogging Me, Blogging You</a>. Over at <a href="http://www.istudio.ca/" target="_blank">iStudio</a> they have a great new holiday card they have called the <a href="http://www.istudio.ca/holiday07/" target="_blank">Do Not Want Ads</a>. Lots of fun, it ate up a lunch hour of mine earlier in the week. I strongly recommend checking it out.</p>
<p>Next up, we have a hilarious post from <a href="http://flacklife.blogspot.com/2007/12/cleanup-aisle-3-for-montel-williams.html">Bob LeDrew</a>, author of <a href="http://flacklife.blogspot.com/" target="_blank">Flacklife</a>, about <a href="http://www.montelwilliams.com/" target="_blank">Montel Williams</a>, and his inability to deal with the hard hitting journalism of a high school intern at the Savannah Morning News. Big kudos to Courtney Scott for the chutzpah to ask Montel about pharmaceutical ethics.</p>
<p>Today there are a couple of great posts debating whether or not to join <a href="http://twitter.com/" target="_blank">Twitter</a>. One from <a href="http://buzzcanuck.typepad.com/agentwildfire/2007/12/to-twitter-or-n.html" target="_blank">BuzzCanuck</a>, representing those still sitting on the fence, and one from <a href="http://www.ryananderson.ca/2007/12/06/six-reasons-you-should-give-twitter-a-chance/" target="_blank">The New PR</a> advocating signing up. I&#8217;m still on the fence, but mainly because I doubt anyone is interested in my twittering.</p>
<p>Let&#8217;s wrap this up with a couple of shout outs, shall we?  Guru of PR Measurement <a href="http://alanchumley.wordpress.com/" target="_blank">Alan Chumley</a> posted a link to an <a href="http://alanchumley.wordpress.com/2007/12/06/survey-of-pr-measurement-evaluation-practices/" target="_blank">international survey of PR practitioners</a> from Bournemouth University. An important study no doubt, I hope you can take the time to contribute.</p>
<p>Special thanks go out to <a href="http://www.prworks.ca/" target="_blank">David Jones</a>, who extended a very generous invitation to join the <a href="http://networks.feedburner.com/PRnetwork" target="_blank">Public Relations network </a>on <a href="http://www.feedburner.com" target="_blank">Feedburner</a>. I&#8217;m in highly esteemed company on that list, it will no doubt be an excellent learning opportunity, and I will do my best to contribute! Click the link on the sidebar to explore the group, or to subscribe. Unfortunately WordPress won&#8217;t let me use java script since this is a free account, so there&#8217;s no fancy badge for now. I&#8217;ll figure out a way around it, but until then, please use the subtle links to the right.</p>
<p>Have a great weekend!</p>
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